Wednesday, April 8, 2026

Shutterstock CTO’s playbook for scaling AI with out vendor sprawl


It may be tempting for CIOs and CTOs to activate each AI functionality accessible throughout their tech stacks, however that strategy can create vendor sprawl and governance challenges.

On this installment of the IT Leaders Quick-5 — InformationWeek’s column for IT professionals to realize peer insights — Courtney Totten, CTO and CISO at Shutterstock, explains why her crew took a number of months to guage AI instruments, set up governance fashions and create guardrails earlier than deploying these applied sciences. Her crew has additionally been deliberate about “coaching the coach” to increase AI data all through the group. 

Totten oversees Shutterstock’s community, cloud operations, safety, engineering and AI infrastructure, and has been within the IT and cybersecurity industries for greater than 20 years. She has held management roles in each the private and non-private sectors, together with at Normal Electrical, Thomson Reuters, Booz Allen and Normal Dynamics.

Associated:Chief AI Officer on course-correcting when AI strikes too quick

This column has been edited for readability and area.

The Choice That Mattered

What choice — technical or organizational — made the largest distinction not too long ago, and why?

Over the previous 12 months, we made a aware choice to be proactive with AI and never reactive. It took us six months to guage two of our [AI] instruments, however as soon as we evaluated them and created governance fashions and a framework with guardrails, we had been in a position to onboard a complete of eight instruments in 10 months’ time. 

It is now about getting these instruments into our crew members’ arms, and getting to listen to the use instances — not from technologists, however my enterprise customers. We’re seeing what they’re in a position to do to drive efficiencies and achieve confidence that these instruments are right here to assist them — with some guardrails. That has been wonderful to look at during the last 12 months.

A few of them had been instruments that we already had in place, however we hadn’t turned on the AI functionality. For instance, we leveraged Slack, however we hadn’t turned on AI capabilities. We carried out our safety critiques, our evaluations after which we had been in a position to flip some issues on. 

It sounds foolish, however notes and summaries had been an enormous factor for us — we use Slack day-after-day. That is a fantastic instance the place we turned one thing on for our customers to make their lives simpler. 

We additionally leveraged ChatGPT to assist our customers. A easy factor was making a Q&A doc. We had a crew who felt like all day lengthy they had been simply answering questions round our processes. How do you create one thing the place we are able to take a whole bunch of pages of processes to easily reply to customers’ requests so [our employees] may serve their prospects? That was one other nice instance the place we had been simply in a position to remove a whole lot of that guide administrative work and get that off our crew’s plate.

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The Onerous-Received Lesson

What did not go as deliberate not too long ago — and what did it pressure you to rethink?

Prices — with cloud and AI rising exponentially, prices can get uncontrolled. We realized this early on and had been in a position to catch it at a wholesome level. We created a devoted crew that features a few of our cloud structure crew members. That crew is de facto accountable for monitoring all of our prices with our cloud suppliers and AI suppliers.

Now I’ve a cloud FinOps and governance crew to not solely monitor prices however drive optimization. As well as, we created a contest that we have opened as much as [all teams], the place we are saying, “assist us establish alternatives to scale back prices, and we have now prizes.” It is a quarterly problem, and it is helped everybody notice that these items are turning into prices. How can we reduce prices to make room for a few of these different cool issues that we wish to do? It has created a way of economic self-discipline for my engineering crew, and all of my groups. 

The Expertise Commerce-Off

The place are you investing in expertise proper now — and what are you consciously not investing in?

Associated:IT Leaders Quick-5: Kellie Romack, ServiceNow

It isn’t that we’re not investing in areas. If there’s a possibility to assist our crew do extra to amplify what we’re doing, that is the place I am investing. I say on a regular basis that resourcefulness is such an vital talent. 

We have to be sure that folks have depth and that they are often resourceful and in a position to get issues carried out. How do I put money into coaching my staff up? How do I give them a stronger sense of the totally different instruments they’ve accessible to them and what they’ll leverage? We’re actually huge on coaching targets each single 12 months, so we leverage our companions totally free coaching. 

We have now some robust cloud partnerships the place we get provided a whole lot of trainings via our agreements with them — AWS and Google are large companions with us, and OpenAI. They’ve all helped via your entire journey from cloud to AI.

Additionally, ensuring that we’re deepening our AI expertise throughout each single place. AI in a pair years, perhaps in a 12 months, goes to be in each single crew that we have now, and that is actually thrilling. I actually really feel prefer it’s a talent set all of us must have and to apply. Ensuring that we have now the correct expertise to drive outcomes is essential for me.

The Exterior Sign

What latest exterior growth is almost definitely to alter how your group operates, even not directly?

Adjustments are taking place day-after-day — the [AI] fashions are altering day-after-day, and each time we see a brand new mannequin, it is higher than the final one. Making ready my crew to be prepared to guage and onboard new fashions is vital for us. 

For instance, OpenAI’s launch of Codex not too long ago — that was a fantastic use case. My crew’s been in a position to get their arms on it, and the issues are in a position to produce — they’re all stunning themselves, which is de facto neat. 

We have created a mentorship program to “practice the coach.” I’ve a number of folks on my crew who had been actually specialists on this area, they usually took on a crew of eight to coach up, develop requirements and guardrails. Now these eight persons are coaching two to a few folks every. It is going to exit to everyone to have the identical sort of coaching experiences. Each single day, you are listening to about new instruments which are coming about.

Loads of our distributors are additionally determining find out how to keep related and incorporate AI. Do we want all of those different instruments? It is actually vital to all the time be monitoring your vendor panorama to see if we’re beginning to develop too many instruments that every one do the identical factor. You don’t need vendor sprawl. 

The Perspective Shift 

What have you ever learn, watched or listened to not too long ago that modified how you concentrate on management or know-how — even barely?

There was not too long ago an article on Martin Fowler’s website referred to as “People and Brokers in Software program Engineering Loops.” This text talks about how engineers can get entangled and be a part of this alteration we’re experiencing. He highlights three totally different ways in which engineers can place themselves in your entire engineering loop. 

The primary method is step outdoors the loop — let the agentic brokers do what they should do — to code and hope and pray it really works out effectively. The second factor is to be within the loop — taking a look at each single guide piece of code and nearly micromanaging it, which goes to be draining. 

The third is specializing in your entire engineering loop itself and specializing in the output. It is ensuring you know the way the agent works, ensuring it is doing what it must do, after which monitoring to verify the output is occurring. As a result of on the finish of the day, the output is what we care about. 

It is about going again to requirements, processes and guardrails — so long as you’ve got these three issues in place, you possibly can concentrate on the output versus being too concerned or being too arms off. That article actually resonated with me as a result of it is my accountability as a frontrunner to assist everybody pay attention to how they are often concerned. I wish to give everyone the chance to provide the perfect outputs with the instruments that we have now. 



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