Robert Triggs / Android Authority
TL;DR
- ASUS has confirmed that it doesn’t plan to launch any new smartphones in 2026, hinting that its cellular enterprise might be winding down.
- The corporate insists its smartphone operations will proceed and that upkeep, guarantee, and software program help will stay unaffected.
ASUS has confirmed it at present has no plans to launch new smartphones in 2026, in line with a Digitimes report citing Taiwanese distributors and the corporate’s response. The event raises recent questions in regards to the long-term way forward for ASUS’ smartphone enterprise, at the same time as the corporate maintains that operations will proceed.
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Distributors in Taiwan reportedly informed Digitimes that they’ll now not get hold of ASUS telephones via native brokers, claiming they’ve been knowledgeable that the smartphone unit will solely function via December 31, 2025, with no new merchandise to comply with.
In response, ASUS mentioned that it has “clearly communicated” to telecom companions that its smartphone operations will proceed. It added that upkeep, software program updates, and guarantee companies for present gadgets is not going to be affected. It additionally pressured that the enterprise will “preserve its present working mannequin” with after-sales help.
The corporate explicitly confirmed that it would not plan to launch new smartphone fashions in 2026.
Nonetheless, the corporate additionally explicitly confirmed that it doesn’t plan to launch new smartphone fashions in 2026, suggesting that it could be inching towards a quiet wind-down of its smartphone enterprise.
The Zenfone 12 Extremely launched globally in February 2025 and was the corporate’s final main worldwide launch. ASUS additionally launched an ROG Cellphone 9 FE on the time, however restricted that launch to Thailand.
With a confirmed pause on new smartphone launches in 2026, it’s unclear whether or not the corporate is planning a strategic pivot or if that is the start of the top for ASUS telephones. For the second, it appears to be like like ASUS desires clients to consider it’s the previous. The approaching months ought to reveal whether or not the corporate really plans to return with new telephones or just help current customers whereas quietly stepping off the smartphone stage.
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