Monday, June 15, 2026

Intuit’s chief AI officer on the SaaSpocalypse and disciplined AI


Rumblings in regards to the AI-fueled SaaSpocalypse decimating the software program scene haven’t rattled Intuit’s chief AI officer, Ashok Srivastava. Furthermore, he mentioned his staff’s disciplined method to AI is delivering sooner improvement and boosting subscriptions amongst clients.

Srivastava caught up with InformationWeek after his panel dialogue on the Bloomberg Generative AI Discussion board on June 9 in New York Metropolis. 

In accordance with Srivastava, the would-be implosion of the SaaS market within the wake of AI’s ascension would possibly truly be a part of an ongoing cycle. He mentioned SaaS firms are at all times evolving and, parenthetically, cited the quote usually attributed to Mark Twain about early experiences of their demise. 

“What we’re seeing as we speak is that firms are reworking themselves, and there are new entrants into the market, and there are modifications that must occur, that is for certain,” Srivastava mentioned.

AI brokers, although comparatively new to the scene, are already proving they might help Intuit shorten its manufacturing cycles. “We use agentic coding capabilities,” he mentioned. “We’re seeing a 40% improve in our pace within the final yr and an element of 12 improve in improvement velocity over the past 5 years.”

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Intuit is the monetary software program supplier behind QuickBooks, TurboTax, Credit score Karma and different merchandise utilized by small companies, accountants and customers. Srivastava, who beforehand served as the corporate’s chief knowledge officer, has been with Intuit for 9 years. He mentioned he began the AI staff on the firm and constructed the AI platform, in addition to different platforms for Intuit.

In a previous position, he was a principal scientist at NASA, the place he led R&D in machine studying and knowledge mining for NASA Enterprises. 

Is AI the Grim Reaper for Saas?

Quite than view AI because the harbinger of SaaS’s demise, Srivastava centered on the advantages he sees within the expertise. “We’ve the chance to speed up ourselves with AI and brokers,” he mentioned.

On the similar time, Srivastava acknowledged the seismic shifts AI has wrought, although which may not change what the market finally wants. 

“AI goes to be one thing that does get commoditized, however folks will nonetheless wish to know that their workloads, their compliance wants are being performed precisely,” he mentioned.

For instance, he famous that QuickBooks Reside subscriptions doubled within the final yr with the inclusion of AI. “That implies that folks need it extra. And that is why I really feel that the trade goes to vary for certain,” Srivastava mentioned. He additionally famous that clients’ embrace of AI within the software program got here with a way that his firm would stay concerned and supportive because the expertise continues to unfold.

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A few of the outcomes are already seen. Intuit’s use of AI brokers consists of an accounting agent that has shortened fee processing time for small enterprise customers, Srivastava mentioned. 

“They’re 10% extra prone to be paid in full. They’re firms which can be saving a couple of dozen hours monthly. And as a former small enterprise proprietor, I can inform you these are transformational numbers,” he mentioned.

Different AI-powered choices from Intuit are gaining traction. He mentioned the corporate noticed a 73% year-over-year improve with the QuickBooks Capital, AI-powered platform. “That implies that as we’re in a position to produce extra loans for folks as they get accepted into that course of, they’re in a position to pay their staff, their suppliers and so forth at a really fast scale,” Srivastava mentioned.

Saying ‘No’ to tokenmaxxing

There’s one AI-trend he has not pushed on his staff: Tokenmaxxing. Some firms have adopted this technique of directing employees to spend as many AI tokens as attainable to show they’re leveraging AI to the fullest, however this has usually proven to be an costly method to utilizing AI.

“Intuit is a really disciplined firm. We do not make investments in issues like tokenmaxxing as a result of, in my view, it has little if something to do with serving the tip buyer,” he mentioned.

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Remaining disciplined with its AI adoption additionally displays Intuit’s want to stay compliant with insurance policies that govern the monetary house — but Srivastava mentioned the corporate nonetheless manages to maneuver swiftly with the expertise.

“We’re in a really regulated setting. As the previous chief knowledge officer, now because the chief AI officer, I am very aware of the regulatory panorama. I work very intently with our authorized, privateness and different groups on this regard,” he mentioned.



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