Friday, May 1, 2026

Priceline CTO needs engineers who can ‘maintain a room and a roadmap’


Within the AI period, it is not sufficient for software program engineers to be whizzes at writing code. On this installment of the IT Leaders Quick-5 — InformationWeek’s column for IT professionals  to realize peer insights — Priceline CTO Sejal Amin explains why  needs to rent engineers who show strong management expertise and cannot solely leverage AI but in addition command a room.  

Amin has held plenty of CTO positions at organizations, together with Shutterstock and Thomson Reuters, and has a background in each economics and pc science. At Priceline, she has prioritized shifting the group from being “oriented round features” to a product working mannequin. As AI permeates Priceline, Amin is concentrated on guaranteeing staff are educated to each use AI successfully and determine the suitable metrics to trace ROI. 

This column has been edited for readability and house.

The Determination That Mattered

What choice — technical or organizational — made the most important distinction not too long ago, and why?

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Arriving in 2024, I used to be actually taking a look at how product and tech are collaborating, what the  organizational mannequin was and the way efficient it was. I made the choice to shift to a product working mannequin to reshape our group with these ideas and ideas in thoughts. It is made a extremely massive impression on our groups, how we function and the velocity at which we’re delivering.

We have been pivoting from a corporation that was actually functionally organized. Useful organizations are actually nice as a result of, over time, individuals construct experience of their craft or operate — however over time, that will get more durable to scale. The product working mannequin is much less oriented round features and way more oriented across the services and products that the product and tech group manages. 

“We’re investing closely in technical leaders, not simply technical contributors.” — Sejal Amin, CTO, Priceline

The idea is to create group buildings across the services and products that you simply handle, and also you try this at scale. It is optimized for velocity, supply and stream of labor all through the group. When a group is aware of what services and products they handle, it creates a extremely robust sense of possession and accountability. The suggestions loops between constructing and studying get tighter, and points are addressed quicker. We’re clearly working quicker, and we now have the metrics to indicate for it.

A number of the challenges, like with all issues, was about taking and instructing individuals by means of the change. However all people was prepared for it and prepared to study. There wasn’t very a lot resistance. 

Associated:Chief AI Officer on course-correcting when AI strikes too quick

The Laborious-Received Lesson

What did not go as deliberate not too long ago — and what did it pressure you to rethink?

From a CTO’s perspective, AI is consistently shifting all day, day-after-day, nevertheless it’s additionally increasing who can construct, who can contribute, and that is a extremely good factor. It is a optimistic shift. 

We’re seeing enthusiasm from in all places, not simply engineers, however throughout the group, and that creates alternatives. However we additionally have to deal with the best way to use instruments and the best way to channel all of that vitality extra responsibly. When code is generated, it does not imply that it might discover its approach to manufacturing simply with the snap of a finger. 

AI accelerates growth considerably, however velocity is not the aim by itself. It must be built-in into our workflow. This is not simply technical shift, it is a cultural shift. We’ve got to create house for innovation, and house for individuals to consider what it means to their work. 

We’ve got a governance coverage that was arrange proper on the outset. Initially, we have been utilizing a committee to vet new AI instruments and the appliance of these instruments. However now it isn’t nearly device approval, and we now have arrange an enablement committee round it. Now that folks have the instruments, they want assist in making use of the instruments — like coaching. 

Associated:Shutterstock CTO’s playbook for scaling AI with out vendor sprawl

We additionally wish to begin prioritizing our most essential use circumstances and baseline metrics. If we’re spending cash on software program, we’re measuring the impression of what that device is. We’re beginning to deal with AI as a portfolio of labor, quite than a bunch of mini little improvements or many little initiatives that run throughout the group.

The Expertise Commerce-Off

The place are you investing in expertise proper now — and what are you consciously not investing in?

A few years in the past, there was a saying known as “the 10x developer,” however we have moved previous that expression. For a very long time, the engineering and the tech trade actually doubled down on engineers who may write actually clear code in isolation, even when they could not maintain a productive dialog with their group or the product supervisor. AI has made that persona or that archetype out of date.

What differentiates an important engineer is their judgment, their product intuition, and their capability to collaborate earlier than the construct begins. I wish to be hiring for versatility, resilience and luxury with ambiguity — all of these softer expertise. We’d like individuals who can thrive when priorities shift, when situations change and when new instruments come alongside.

We’re investing closely in technical leaders, not simply technical contributors. These are individuals who can maintain a room and maintain a roadmap on the identical time. Truthfully, it is simpler stated than executed. Engineers who outline the subsequent decade aren’t those who’re writing probably the most code. They’re those which are collaborating. I am speaking about that within the context of engineering, however that is true throughout all features. 

The Exterior Sign

What current exterior growth is most definitely to alter how your group operates, even not directly?

[President and CEO of Nvidia] Jensen Huang was interviewed not too long ago off the again of his Nvidia convention. And he acknowledged that one approach to measure engineering contribution was token consumption. He stated he sees tokens as a really measurable, spendable useful resource. The way in which he is framing that’s having a big effect on what number of corporations suppose. 

He stated the price of an engineer isn’t just the wage, nevertheless it’s additionally tokens spent. He had a really draconian view. He stated it is $X in wage, and that engineer will get $X in tokens, and she or he must spend half of that within the first six months on the job. He is basically arguing that the way forward for the engineer is not somebody who writes code, it is somebody who orchestrates AI techniques. It is somebody who consumes tokens as a spendable useful resource, the best way the earlier era consumed compute cycles. 

That forces you to utterly rethink the way you consider expertise, the way you construction groups, the way you price range for engineering, and so we’re having all of that dialog right here actively. 

What I discover most attention-grabbing is whether or not Jensen is true about that particular metric. Has the dialog shifted from ought to we use AI, to how we measure the people who do use it? I feel it is basically completely different query, and everybody in all places is speaking about the best way to determine that out. As a result of he is on the market making the statements, it may change and shift numerous issues. It is shifting the best way that we’re considering.

The Perspective Shift 

What have you ever learn, watched, or listened to not too long ago that modified how you consider management or know-how — even barely?

I am always altering it up. I like to remain within the head of product individuals, so I hearken to Lenny’s Podcast.

After I want to remain on prime of what is going on on within the engineering world, I hearken to The Pragmatic Engineer or Engineering Enablement. Each of these are podcasts that discuss what is going on on in engineering groups, not simply what management thinks is going on. I really like The Atlantic’s Nicholas Thompson’s The Most Fascinating Factor in tech — that is on my each day rotation. He has a expertise for surfacing that one sign that issues that day. And so I wish to learn that each morning. However then there’s just a few others about constructing AI, just like the Dwarkesh Podcast.

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