Tuesday, February 10, 2026

The AI and the Tremendous Bowl Business Bubble Curse


 

 

One in all lately, I must do a severe thread on my tackle the capability and certain impression of LLMs (tldr model: massive advance in pure language processing; main productiveness increase for coding and some different fields; however a great deal of ugly unintended penalties; in all probability a Langley steam airplane). For now, although, I am holding the give attention to the AI bubble.

For these of us sufficiently old to recollect the dot-com bubble, there are some disturbing parallels. I’m at all times reluctant to make an excessive amount of of historic precedent—there are actually some variations right here—however the variations themselves aren’t all that reassuring.

The advertisements of the dot-com Tremendous Bowl, no less than those who have lodged in reminiscence, have been primarily about establishing model consciousness, be it the infamous sock puppet or the dancing chimpanzee adopted by the tagline “we simply wasted 2 million {dollars}.”

The advertisements of this weekend’s Tremendous Bowl, no less than these I received round to watching, appear to be about convincing potential clients that it is a product they want to use. The distinction in tone displays the truth that whereas the excesses of the dot-com growth have been broadly mocked, individuals didn’t hate the underlying merchandise the best way surveys point out they do AI.

One exception was the Anthropic advert, which appeared to wish to begin a pissing struggle with OpenAI. It’s the type of aggressive back-and-forth you would possibly anticipate in a mature business, with an organization attempting to achieve an edge over its competitors—take into consideration these “I’m a Mac” and “I’m a PC” advertisements from again within the day. Anthropic and OpenAI, nevertheless, are two money-imagining startups which are nonetheless elevating money totally on the belief that some product they are going to provide you with sooner or later would be the killer app.

One key similarity between 1 / 4 of a century in the past and at present is that I believe each units of advertisements are primarily meant to persuade traders that not solely is that this the subsequent massive factor, however that the payoff is simply across the nook. That nook turned out to be fairly just a few years later than promised for the dot-com firms. We’ll see how issues work out for this era.

Chris Isidore writing for CNN:

 

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