Wednesday, January 28, 2026

OpenAI’s ChatGPT advert prices are on par with dwell NFL broadcasts


OpenAI plans to start rolling out advertisements on ChatGPT in the US when you’ve got a free or $8 Go subscription, however the catch is that the advertisements may very well be very costly for advertisers.

OpenAI has not publicly commented on how a lot it will price to pay for an advert inside the AI solutions.

ChatGPT ads

Wiz

In the intervening time, we all know that ChatGPT advertisements seem below the solutions, and OpenAI has clarified that it gained’t use your private info, together with well being information, to coach its fashions for advertisements.

OpenAI additionally confirmed that advertisements gained’t affect solutions

How a lot are these advertisements going to price for advertisers?

OpenAI gained’t inform us the specifics, however a brand new report from The Data tells us a bit extra concerning the price the Microsoft-backed startup is mulling internally.

OpenAI plans to cost as much as $60 per 1,000 views for ChatGPT advertisements, which is on par with dwell NFL broadcasts.

Nonetheless, OpenAI gained’t share what number of clicks advertisements are producing.

That is smart as a result of ChatGPT additionally doesn’t inform us what number of clicks it sends to publishers it scrapes for mannequin coaching, nevertheless it’s seemingly very low, far under the click-through price on Google.

The very low CTR seemingly explains why OpenAI doesn’t need to make use of a CPC mannequin. As an alternative, it’s choosing $60 per 1,000 views as an alternative.

“OpenAI has informed early advertisers that it’ll give them information about impressions, or what number of views an advert will get, in addition to what number of whole clicks it will get,” a media purchaser working with a number of the advertisers stated. “Advertisers will get high-level insights like whole advert views,” an OpenAI spokesperson informed The Data. “That’s much like what TV networks provide.”

ChatGPT advertisements will start exhibiting up out within the coming weeks, and in case you do not need to see advertisements, you have to subscribe to $20 GPT Plus.

It is finances season! Over 300 CISOs and safety leaders have shared how they’re planning, spending, and prioritizing for the 12 months forward. This report compiles their insights, permitting readers to benchmark methods, establish rising traits, and examine their priorities as they head into 2026.

Find out how high leaders are turning funding into measurable impression.

Related Articles

Latest Articles