What you might want to know
- Oura simply secured over $900 million in new funding, pushing its valuation to an enormous $11 billion.
- The brand new money will gasoline AI-driven innovation, broaden Oura’s international presence, and strengthen its rising well being platform.
- Oura has offered 5.5 million rings, with greater than half shipped within the final yr, and is on tempo to prime $1 billion in income by 2025 after doubling gross sales in 2024.
Oura introduced immediately that it has secured over $900 million in a brand new funding spherical, catapulting its valuation to a hefty $11 billion.
That’s an enormous leap for a model that started off a decade in the past attempting to make sleep monitoring cool. The cash will assist Oura double down on AI-driven innovation, broaden its well being platform, and get its sensible rings into extra arms around the globe.
CEO Tom Hale says the brand new funding proves how far the corporate’s imaginative and prescient of “proactive well being” has come. In his phrases, it’s not nearly monitoring sleep or coronary heart charge anymore — it’s about serving to folks perceive their our bodies, make smarter way of life decisions, and join knowledge with healthcare suppliers.
Oura’s momentum undoubtedly backs up that imaginative and prescient. The corporate not too long ago crossed 5.5 million rings offered, with greater than half of these shipped simply prior to now yr. It doubled its income in 2024 to over $500 million, and is on observe to prime $1 billion in 2025.
Management shuffle
Alongside the funding information, Oura is shaking up its management. Longtime board member David Shuman is stepping in as chair of the board, taking up from Eurie Kim, who’s held the place since 2019.
The board can be increasing to incorporate Wen Hsieh from Matter Enterprise Companions, an engineer and investor with deep {hardware} chops who’s anticipated to assist information Oura’s subsequent part of product innovation.
And sure, the corporate’s nonetheless making strikes on the product entrance. Oura not too long ago rolled out its Oura Ring 4 Ceramic, a extra sturdy tackle its flagship wearable, together with the Charging Case, its first actual {hardware} accent. It additionally added Well being Panels, which let customers schedule lab assessments and think about outcomes immediately within the app.
These updates observe different software program tweaks targeted on sleep, readiness, and exercise monitoring, underscoring Oura’s shift from health gadget to full-on well being platform.
With gross sales and income climbing quick, Oura is clearly constructing greater than only a piece of knickknack — it’s constructing a well being ecosystem. And with practically a billion in new funding to gasoline enlargement, the corporate’s subsequent problem may be extra about staying forward in a wearables promote it helped redefine.
